The Story Behind FyB

What's in a name?

In this case, everything.  

"I was chatting to a friend about creating a store that only sold items I liked, a place were 'anything that floats my boat' could find a home." - FyB founder. 

We are makers, curators and connectors.

Makers: our products are proudly designed and crafted by south african women. All knits are the product of skilled hands, made with care and dedication to quality.

Curators: we are also about empowering female designers and clothing creators  do you make gorgeous clothes or jewellery but need an outlet to sell through?
We invite you to submit your products and perhaps FyB will be your window to the world.

Connectors: most importantly float your boat connects great products to women over 40.

Through short production runs, you are guaranteed unique garments that are exclusive to FyB.

Email hello@whateverfyb.co.za to discuss further.